Ppt of Indian Retailing

Indian online gunstocks getting hooked to e- community cultivation picMore often than not, its being argued that online obtain is convenient but yet an separate activity. This format of easy-to-order-easy-to-deliver has been go outing up with the tech-savvy buyers but it has always been looked upon as p prolongation out of necessity and not pleasure. In order to break this monotony, the idea of e-socializing was introduced to the online buying experience.Apart from a few launch online stores, intimately of new-fangled entrants and the upcoming e-retail ventures atomic number 18 banking heavily on the rising popularity of social networking indoors the online shop domain. at that place are a number of major outside(a) e-stores who initiated the coupling of online shopping with social networking. Online giants the resemblings of e-bay started their buyers Community which was then followed by arch-rival Amazons popular Daily Blog section. The e-community dilute has now mo ved-in to the Indian shopping terrain as come up.Most of the upcoming Indian online stores and the Indian counterparts of the already established inter-nation e-retail brands are reaping in the benefits of shoppers community and the latest Web 2. 0 technology to create a loyal consumer base out of their readily generated user traffic on the points. rough of the popular community-based Indian shopping portals for your reference include ebay India The global retail giants Indian venture has a shoppers community dedicated to registered users get outing to chat, discuss, ask questions, leave messages and even leave feedback for the portal. Retailsdirect This site is arguable Indias first interactive store ever. If you have anything to share, discuss, ask or answer on any issue/subject including shopping, this site has it. It similarly has video conferencing, (or Video-Voice Text-Chat facility, as they term it) and is based on Web 2. 0 technology. Hindustanlink A site where you can do a lot more than than than shopping, including activities like Forum discussions, Blogging and Questions-Answers section as sound. All in all, Indian shopping portals need to take a leaf out of their global counterparts online strategies.After the emergence and expansion of global shopping portals like eBay, Kaboodle, Zebo and so on , there many e-stores of Indian origin which need to incorporate the fancy of social networking to add that zing lacking in them. Until then, the afore say e-stores are there to bring in your friends and favorite brands while you choose to laze rough at home (no offense intended) wherefore not to shop at the malls again Before I start off with this lens, I would like to ask you as to when was the last snip you went shopping to your nearest shopping mall?A week ago, a month back, and some would in all probability say that they have these virtual stores to shop for them and deliver goods like a trained pet, right? Hence, the question aris es that with so much that an online store has to offer, do we really need shopping malls at all? As the notable saying goes, There is nothing permanent in this world withdraw change, it can be easily applied to the ever-changing trends in the retail effort. The whole sale and purchase idea got a new core with the advent of online adaptation of shopping. Today, it would not be advisable for any ameliorate online shopper to hop back to shopping at the malls.The big players in the online retail scene in India are trying every trick in their bags to convert online users into traffic and then converting it into visitors, then into buyers and finally, into a loyal consumer base. For this, the strain has shifted from merely providing products online to social communities and special offers which can only be availed at these virtual stores. With the prospects of becoming a long-term successful diligence, major e-stores like Indiamart, Futurebazaar, Retailsdirect and Indiaplaza are r elying heavily on the online retail boom.They are leaving no stone un one shoted in accelerating the conversion rate of its user traffic. The roughly bankable factor for drawing in consumers from the offline domain is the convenience factor of online shopping. The near effective strategies of the major Indian e-stores are as follows Indiamart It is a harsh platform for the online buyers and sellers, i. e. , a B2B marketplace. Highlights Upcoming trade shows, divergent industry updates, world-wide trade leads, tender notice via emails etc. Futurebazaar The finest brands online, user-friendly and simple design.Highlights dynamic headroom gross sales, buying in bulk offers Retailsdirect Indias first interactive store with a Video-Voice-Text-Chat facility. Highlights- Group Bargains (Savings of upto 33% on products by creating groups to bargain), Cafe Retail (Earn redeemable RD coins, upload videos and photos) Indiaplaza US based shopping portal meant for trading and depor tation to India and worldwide. Highlights Airtel gift certificates, Gifts to India. The above strategies are a clear indication that the trend of online shopping is not merely restricted to the selection and buying process. unmatchable can use the wide reach and handiness of the network and conglomerate social media tools to develop interest and loyalty among the customers. So the next cartridge clip you feel like shopping, chuck out shopping at the over-crowded malls and kind of catch up with friends online and relax while you shop for your favourite products. Why are Indians apprehensive to online shopping? picThe Internet provides a progressive prop to most of the industries on global platform. The retail industry has also benefited from its online version which has resulted in the growth and expansion of the sector worldwide.In India, e-commerce has been on a slow track in comparison to other parts of the world. There has been a visible growth in the e-retail sector yet t he industry is being seen in its incipient stage. Earlier, the intellects cited for the weak response towards online shopping was doomed on the lack of Internet facilities and inadequate online transaction facilities available in the market. Since then, there has been technological boom in India. Now, the Internet is easily kind to urban India and even rural pockets are getting Internet accessibility at select places.Growth in the credit card industry and other online transaction methods has also been a boon for e-shopping. Despite the late(a) developments, response to online trading and transaction has been feeble in this part of the world. Some of the reasons which potentially work against the industry in India include Bargaining is not possible Product trial is generally unavailable Insecurity meet the credibleness of a shopping portal Delays in product rescue Lack in the soma of products Social networking is restricted Preference to real cartridge holder shopping for get-togethersThe above mentioned reasons clearly indicate that apart from online activities like become ticket booking and online broking, e-commerce alleviate has a long way to go before earning the faith of the consumers. More innovative and tangible options are still awaited before the shopaholic appetite of the quintessential Indian is satisfied by these virtual stores. What is Your Brand Personality? picHow would you differentiate Nikes Just do it from Reeboks I am what I am? Both sell the same products, at or so the same prices and hold the same target audience.Still Nikes Sweat and Beauty sells more than Reeboks We know you suck. Needless to say that in such markets people dont turn to these brands for their offerings but because of the attitude these brands represent. These brands no longer offer mere products now, they are nutrition experiences and identities in the minds of the consumers. Consumers now view these brands as a living entity an entity that speaks its mind, reflects its attitude and acts as an aide in acknowledging their eccentricities and whims.That is what we call- BRAND PERSONALITY The catch for this new generation of consumers is Be their friend. The clutter and pressures of todays lifestyle has left the consumer conduct and beclouded. Loneliness is another hazard. However, the good news is people cling on to where they find value and stay where they find comfort. Therefore without infusing a sprightliness of security, accountability and liking in the mind of the consumer, brand loyalties are difficult to achieve. How to gift a personality to your online brand WHAT IS YOUR GOAL?If your goal is to generate sales through your venture then the first step get out be to initiate an exhaustive research about your domestic as well the world market, determine SEO strategies, optimize shopping cart and navigation functionalities on with other e-paths. IS YOUR HOMEPAGE YOUR CONSUMERS HOME? Your homepage is your first interface w ith the visitor. Ensure that it makes him to stick to it by giving him what he wants, there itself. Banners displaying your core product or benefits for your consumer will act as a bait to hook him into reading more about it.Colorful pictures, layouts, interactive templates follow suit. THE HUMAN TOUCH The most important element in building a brand, online as well as offline is trust. The more real your conversations are with your consumers, the more accountable your dividing line becomes in their mind. Internet is still in its nascence as utmost as this interactivity is concerned. If feasible, allow your consumers to raise requests and receive relevant suggestions based on those requests. HIT THE BULLS EYE IN THE FIRST GO Your site contentedness should be presented to your customers almost immediately.Content segregation in the form of bullets points, captions and truncated paragraphs work best. Most importantly, visual presentations of messages are very helpful in creating an impression in the mind of the consumers. CREATING HYPE A BIG NO, NO Internet provides you with a flood of information in a no-pressure environment, with reigns totally in the hands of the users. Therefore traditional monotones of creating hype lose their credibility in this medium, where consumer behavior is regulated by product/price comparisons, variety and features.As mentioned above, people associate a brand with the experience it gives to its customers. In e-commerce environment, there is no space or time for frustration. Information should be easily digested. Ordering should be quick and smooth and loading time almost instantaneous. The idea is to catch the whim of the consumer and make him feel special and cared for. Thats when a brand attains its own personality and becomes the consumers friend. The rise and rise of Online Retail The macrocosm is finally at your fingertips. Human numbers may be expanding by the second but distances have finally shrunk.Investing money is a tradition. Investing time is the newest wrinkle. People dont mind spending the almighty rupiyah for a pair of Levis Red Loop jeans if buying the same from an online store takes yet a few minutes. Else driving an hour to reach the high roadway to buy it seems nothing less than a sluggish idea. Time and time alone stands as the new age currency today. And taking this as an opportune pedestal to climb higher, entrepreneurs have finally entered the new trough of Online Retail. Say, you had already seen your favourite digital camera at a store in a mall.What say if you found the same product at a much better price in the comfort of your home- on the web, at half the time you spent shopping offline Well, the web is help all this and more to its online customers. According to the NASSCOM Report, India expects a massive mass of internet users. Even the big brands have already found their space on web. Whether it is the Luxury Retail, Kids Retail, Mobile Telephony or other Consumer Elec tronics, the high path e-stores are on a roll. The challenge however is to engage that voice of the mob, which visit the sites but go away without spending any bucks.The reason? Their distrust. This section of online turf is not comfortable transacting on the net because of their cultism of e-stores mishandling their precious information. This population is almost half of the total online populace. If online retail portals protrude to instill a security factor in the minds of their consumer base, half their battles will be won expresss your opinion picDo click on the responses given infra if you feel like. I would be regularly updating this section with quesitons relating to the retail industry. Feel free to join in. %3A3%3A%7Bs%3A7%3A%22options%22%3Bs%3A180%3A%22393dcaee6fc694e9b6e51f5bc54f3db2%2CVery+safe%2C809c2f553e8895d1e46574138b647172%2C pretty+safe%2C9fdcbf05e56c00880a7fb03198847036%2Care+you+kidding+me%3F+whoever+said+online+shopping+was+safe%22%3Bs%3A6%3A%22period%22% 3Bs%3A2%3A%2260%22%3Bs%3A8%3A%22question%22%3Bs%3A69%3A%22How+ stop up+to+you+ bring forward+is+the+online+retail+industry+for+a+consumer%3F%22%3B%7D How secure to you think is the online retail industry for a consumer? Very safe 38. 5% pic somewhat safe 61. 5% pic are you kidding me? whoever said online shopping was safe 0%