Marketing - Real-World Write-ups Article Example | Topics and Well Written Essays - 250 words

trade - Real-World Write-ups - Article Example8). One of the crucial factors that should be considered in the development process is PRODUCT RESEARCH. Mansfield (2011) advised does careful product research so you know exactly what your customers want (par. 10). Other subsequent phases in the development process entails development of a customer list and implementing policies of regular customer contact, of which E-MAIL market is one of the most devastatingly effective methods of keeping existing customers in the loop and warm for your future merchandise efforts (par. 15). The article discussed SURVEYS as effective methods to solicit customer information regarding the new product the organization show launching. The experience of American Idol in launching singers and marketing them, soliciting feedback through diverse media have turn up to be a successful marketing effort that generated millions of viewers all over the world. Definition of cost E-MAIL MARKETING utilizes the Wor ld Wide Web through the internet to market products and services. PRODUCT victimisation is the creation of products with new or different characteristics that offer new or additional benefits to the customer (Business Dictionary, 2011, par.