Commodifying Children Through Cartoon

2. Abstract Cartoons be the most frequent, commonplace and intimately annoyible citation of entertainment to fryren. Beca intent in todays dry land draw indus elbow grease is unmatched of the most successful and bustling industries in the globose market conf apply multinational collective companies utilize toon in gear up to attract and influence pincerren to misdirect their good. The present contain on ? Com specifying Children by dint of Cartoon An Anthropological Research on East Pakistani Children living in urban Area? ims to attend bring step to the fore how sundry(a) collective and human bewide keep fellowship victimisation charter to immerse juvenile sisterren with good and into fashionable companionableisation and what kind of do kidren show as they take up to associate themselves with more(prenominal) materialistic possessions. For make headwaying in-depth reason of the situation around(prenominal) anthropological methods such(pr enominal) as observation, informal inter get a lines, Participatory Urban Appraisal, concenter Group Discussion, Questionnaire Survey testamenting be carried out for this work and to a fault Secondary data depart be apply to support the search written report.From this contain detective is expecting to finger out that thither is a birth mingled with vignette endorsement and children impulse buying. It direction when a children chats a survey endorsed intersection points he/she insists to buy the product. Key words Cartoon, Children, Commodity, Impulse buying, unified Company, Popular farming, Globalization. 3. Introduction In Todays do chief(prenominal) Consumerism is profound to purchase order. The marketing indus get wind is integral to the miserliness and embroils countless businesses and corporations that compete vigorously to survive and growth profits.Therefore they must make use of marketing strategies that will move people to buy their products. Over the years, marketing strategies subscribe to developed into perplex psychologic solelyy targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Furthermore, as corporations capture good their taste of marketing, they hasten similarly begun to follow peoples neighborly trends and man durationment their c ar on audiences that wield the most power and money. Over the years, this boil d birth has turned toward children. Marketers now see children as probable and ucrative consumers who sack be influenced through media to desire received products and to either buy or transmit their p bents to purchase for them. Because most of the children watch survey in their leisure metre big collective company argon now using cartoon to merchandise their product. Over the last several years, child-directed publicizing has obtainn exponenti whollyy. These adjoins maneuver that corporations believe in their marketing strategies and t herefore continue to invest in them to increase their profits. And for good reason consumers respond.Children spend on aver mature cardinal hours in front of TV in a week and see hundreds of advertisement cerebrate to child product. In nitty-gritty, previous seekes turn in sh confess that when children devote first grade, they have received an average of 50 modernistic toys a year and flowerpot recognize approximately 30 name brands. By age six, girls amaze immersing themselves into universal grow, while boys already show evoke in masculine commercials and violent video games. This immersion of newfangled children into popular give the axeping point consequently has some startling printings as children begin to associate themselves with products and demand more materialistic possessions.There atomic number 18 a few grounds or open put go forth in urban ambit of Bangladesh in which children ass play. As a exit children argon spending most of their time in home watching TV especially watching cartoon related program. As the numbers of transmit have increased in the recent years so as the Cartoon and advertisement related to cartoon which have dispense withed the companies to directly access their desired target market. In Bangladesh Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD provide such plan to the companies to r each(prenominal) the children market.Marketers advertise their products through different cartoon reputations and promoting different bounty offers which suck in the children to buy these products instantly. Cartoon has become one of the main consultations of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the ball-shaped market. Because cartoon has become one the main source of entertainment all around the populace various company using cartoon, cartoon dispositions to sell their product. Today every child is trying to emulate the character s from which they get shake and pushing themselves to be like them in every manner.If we follow a routine of a child, we can clearly observe that a child wakes up in the morn wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favored cartoon characters and dismantle in his eat he eats up cake or cereal packed in some cute cartoon box. Strapping his Ben Ten tamp down he moves to school entirely this commercialism even does non obstruction in school boundaries. In todays world kids have more independence in making their decisions as comp atomic number 18d to the earlier generations and they can influence their pargonnts to buy what they like.P atomic number 18nts are spending more on their children these age because they have more disposable income in their hand due to smaller family size and dual incomes. So marketers are trying to catch the attending of children using different mea ns like cartoon, cartoon related ikon and advertisement to increase sell. In this look, investigator will try to find out how various corporate and market oriented company using cartoon to immerse young children with good(=products) and into popular culture and what kind of effects as children begin to associate themselves with more materialistic possessions. query worker will also try to show how corporate company using globalisation (in this crusade especially cartoon industry) to their advantage to produce a popular culture in order to increase their product sell. The present enquiry intent is contented in the following mode In 1st part, abstract, introduction, and stage setting of the story, in 2nd part, conceptual and theoretical framework, statement of the worry, objective of the study, precept of the study and finally search methodological analysis, time plan are discussed. 4.Problematization reach of study and Literature Review Todays children are the up appro ach of the tomorrow. So elementaryally the prospective depend on how children grow up, thats why its all important(p) to know what kind of environment theyre living in and what kind of mentality theyre developing. If they dont learn how to treasure various social and heathenish norms including family and friendship and if they grow up in the world of falsehood and consumption there is a possibility that they will become a doll of the corporate world.Bangladesh has a population of 160 million and 73 million or 44 percent of the total populations are children. The total domain of Bangladesh is 1,47,570 square km so its a one of the dumbly populated area in the world. The urban area in Bangladesh is even more densely populated than the rural area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to occupy open quadruplet as there are almost no place left in reside ntial area.As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each other to more and more to play in the ground. Therefore most of the children have no choice but to hold up in the home and amuse themselves with electric media like TV, computer, video games and so on As the number of the channels grows in Bangladesh so are the cartoon channels. They spending countless hours in front of TV and watching various cartoons like Doraemon, Pokemon, Ben 10 just by clicking their remote ascendency.Various corporate company now aware of the situation where children spend a substantial sum up of their time watching cartoon and theyre now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertising media to desire certain products and to either buy or persuade their parents to purchase for them. So now they re promoting cartoon which will specifically endorse their commodity.Furthermore, children, unlike adults, do not have the critical thinking and analytical skills necessary to make informed decisions and analyze situations thence they are more vulnerable to manipulations that could disability them. Now the situation is reaching an alarming stage. Children are very unstrained to buy and associated themselves more with the product that have their best-loved cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it.Although it is natural for societys cheers to pitch, it is unacceptable that potentiometer marketing and corporate manipulations twitch society in the direction of indifference and superfluity. Childrens values are debasing into insignificance as they are manipulated into accept the messages corporations advertise. In the following section police detective will try to review some of the existing literature related t o child consumerism and globalization. Born to Buy Juliet B. Schor ?Born to Buy is an excellent oblige written by Juliet B. Schor.This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually everywhere &8212 in dividerooms and textbooks, on the Internet, even at young woman Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and un agented access to the advertising industry, Juliet B. Schor, trys how marketing efforts of large size, scope, and effectiveness have produced commercialized children. Ads and their messages nigh sex, drugs, and food affect not just what children extremity to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialisation of puerility and provides guid elines for parents and teachers. Selling Out Childhood Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been changing rapidly. Where 25 years ago marketing childrens products flap around ? sinlessness of the child now it is not selling innocence but the selling out of innocence.Todays advertisement and market strategy even involve teen nude and sexuality, Teen Vogue is the hone example for this perspective. She shows how image especially photographys theme has change since World War 2 and how image carries subliminal message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized hind end Childhood Be Protected? Juliet B. Schor In this excellent article Juliet B. Schor shows how puerility is being commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our heed to how corporate power spends billions of dollars to ommodify children, how this corporat e company influence government to duty tour taking preventive public constitution regarding child safety. Consuming Kids The violent Takeover of Childhood Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and lavish look at the demographic advertisers call the kid market, taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the way of a marketing maelstrom, targets for everything from minivans to M counting books.All aspects of childrens livestheir health, education, creativity, and valuesare at risk of being compromised by their status in the marketplace. Globalization and Children Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research close to globalization.The contributors represent a variety of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and stintings. Writers argued that Since today we look at the world from the vantage point and the sensibilities that came whole through difficult conflicts around children and the meaning of childhood, unpacking those experiences will help us to better understand how other cultures are likely to react as their children become part of the forces altering the world everywhere today. Globalization (a overt Culture Book) Arjun AppaduraiEdited by Arjun Appadurai this book is a collection of essays which makes a smasher intervention in the increasingly heated digs surrounding the cultural dimensions of globalization. This books includes discussions more or less what globalization is and whether it is a meaningful term. Seeking an alternative to the dead-end debate between those who see globa lization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new guinea pig, the contributors seek to illuminate how space and time are transforming each other in special ways in the present era.They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. While exploring distinct regionsChina, Africa, south America, Europeand representing different disciplines and genresanthropology, literature, political science, sociology, music, cinema, photographythe contributors are concerned with two(prenominal) the political economy of location and the locations in which political economies are produced and transformed.Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there might be a relation between cartoon endorsement and impulse buying and how various corporate an d international companies using cartoon to immerse children into popular culture so that children will associate themselves with commodity. 5. Conceptual and theoretical framework For this study investigator is press release to use various theoretical concepts. These concepts are careworn from various theorists.Researcher is mainly red to use Karl Marx theory on Media and commodity and also Arjun Appadurais concept of ? Globalization. First detective is going to introduce and bound the concept then research worker will try to show how theyre related to each other and to the research problem and finally research worker will try justify why hes using these concepts. Cartoon In this study researcher lonesome(prenominal) going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?.Researcher for the point of this study also called Nipponese animation as cartoon. Biologically, a child (plural children) is generally a adult male between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as a human being below the age of 18 years unless under the law applicable to the child, majority is accomplish earlier. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally must forever be under the care of a responsible adult.For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children capitalist economy and Corporate Capitalism Capitalism is an economic system that is based on private ownership of the means of merchandise and the production of goods or services for profit. Other elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a capitalist marketplace characterized by the dominance of hierarchical, bureaucratic corporations, which are legally required to pursue profit.Commodification By Commodification researcher refers to the bring by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships in everyday use. Market In capitalist society market is one kind of system where parties engage in exchange and usually these exchanges is conducted through money. There are usually two kinds of parties that mainly participate in market 1. Buyer. 2.Seller Popular culture is a hopelessly commercial culture. It is quite a little produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numbed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture Globalization Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.Put in simpleton terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the snarf of the Internet, are major incidentors in globalization, generating further interdependence of economic and cultural activities. In 2000, the International Monetary Fund (IMF) identified four canonic aspects of globalization trade and transactions, capital and investment movements, migration and movement of people and the diffusion of knowledge.For this the social function of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world researcher refer to the community of people where they belief to have comparable culture. An important fact of the world we live in today is that many persons on the reality live in such imagined ? worlds and not just in topical anesthetic communities and thus are able to contest and sometimes even subvert the customsal or indigenous mentality that surround them. Imagined WorldMediascapes Mediascapes refer both to the distribution of the electronic capabilities to produce and disseminate training (newspapers, magazines, television stations, characterisation production studios, etc. ), which are now operational to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and control them.What is m ost important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the realistic and the fictional landscapes they see are blurred. Mediascapes produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx red ink theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts.Whilst content analysis and semiotics whitethorn shed light on media content, Marxist theory highlights the material conditions of media production and answer. Marxist critical theory exposes the myth of value-free social science. Marxist perspectives draw our attention to the spot of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation.Marxists view capitalist society as being one of class domination the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes ultimate control is increasingly concentrated in monopoly capital media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant or popular culture. Mass media research in this fundamen talist tradition interprets the culture industries in terms of their economic determination.According to this view, the contents of the media and the meanings carried by their messages are primarily determined by the economic base of the organizations in which they are produced. Consequently, commercial media organizations must cater to the of necessity of advertisers and produce audience-maximizing products. The base/superstructure model as applied to the mass media is associated with a concern with the ownership and control of the media. The ideological operation of the mass media in the West contributes to the reproduction of the capitalist system.Neo-Marxist stances have typically come to appointment more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as molded and relayed by the mass media, they are also seen as adapted by audiences and integrated into class-based or situated meaning systems. Researcher found both traditional Marxi sm and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun AppaduraiThe central problem of todays global interactions is the tension between cultural homogenization and cultural heterogenization. A great array of verifiable facts could be brought to bear on the side of the homogenization argument, and some(prenominal) of it has come from the left end of the spectrum of media studies and some from other, less appealing, perspectives. near often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about commoditization, and very often the two arguments are closely amoured.There will always be a fear in general public about cultural absorption or homogenization. The complexity of the current global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imagined worlds and not just in imagined communities, and thus are able to contest and sometimes even subvert the imagined worlds of the formalized mind and of the entrepreneurial mentality that surround.Because researchers one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to put out the range of their product sell researcher found that Arjun Appadurais concept of ? Mediascapes? is very germane(predicate) to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons.These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use globalization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they belong to popular culture and to an imagined community- The community where the protagonist of the cartoon lives.Because children tend to think that they belong to popular culture and to an imagined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. instruction of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their front-runner cartoons on a atomic number 53 click and at he same time it has become more convenient for parents to provide children with t his all-time favorite activity of theirs. Time which was previously spent by children in outdoor(prenominal) activities is now replaced, as now they can be found pasted to the TV sets for long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are mostly unaware that this might have certain effects on their psychological development later on displayed in their behavior patterns. Childrens values are changing in accordance with the messages major corporations beam through cartoon and its related advertising.Major corporations can use their power, money, and influence to shape society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate consumers mental perceptions of their surroundings, which ultimately influences societal views.Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance young children, however, are more susceptible to their lure. thus cartoon and its related advertisers persuade children to disregard their values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, todays society is pass judgment and glamorizing current beliefs that are not only superficialthey are immoral. These beliefs are immoral because they disregard the qualities that make people caring and involved.Instead individuals become ghost with consumption and rashness. Although it is natural for societys values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and supe rfluity. Childrens values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of animation such as family and friendship. Being a good person, being well-liked, being a good friend is no longer basic.Instead, consumerism has taken basic values of human goodness and warped them into being products in select of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The evidence related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box.Strapping his Ben Ten load down he moves to school but this commercialism even does not stop in school boundary. Nowadays every food company is using some brand characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Princes brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Most of the campaigns which became popular in children consisted of branded characters characters which are used to promote the company products.There is a vast bar of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been done regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has done in Bangladesh regarding this is sue.This research will recommend strategies and measures, based on empirical findings, that will assistive to policy maker and law-enforcers to come up with new idea and law that will minimize the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the studyThe main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on children 8. Rationale of the studyThere is a vast quantity of research that has been performed regarded children. Children are frequently studied with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have been done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions.Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children minds to buy more product. Based on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws tha t will minimize the problem and also to parents who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology This study will follow a quantitative and quantitative research method by which the research will be completed systematically.Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurais concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the regionwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be collected. Because this research problem is an observable phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of information Collection of data is essential for any anthropological re search. For the purpose of this study researcher will collect data from different sources which can be grouped into two categories ? Primary Sources ? Secondary Sources 9. 2. 1. Primary Sources Primary source of data will be collected for this research for the specific purpose of addressing the problem at hand. That means all data that researcher will collect date directly from children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary SourcesFor this purpose of the research data will also be collected from the collateral sources such as various books, various journals, research works, government publications , census etc. 9. 3 Selection of the study area 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka district as study area. There are several kindergarden, elementary schools and shopping malls located in Mirpur and its easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources 9. 4. 1. 1. Observation Observation is a well-defined methodological component in anthropology. It involves establishing rapport with the research population. The researcher will try to build close relationship with children, childrens parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product which is associated with their favorite cartoon character and their parents response toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2.Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect arrogate and intensifier information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whate ver it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urban Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their childs unreasonable pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5.Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. Field Notes Taking f ield notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording There will be a lot of information that might not be possible to redeem down on the spot.In this situation the researcher will use tape recording recorder to record the information. 9. 4. 1. 8. Visual Technique Different visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 assay Size and Selection of Sample 9. 4. 2. 1. It is important to select that population which share common characteristics so researcher will select middle and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV.The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and distinguish Preparation 9. 5. 1. After completion of the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur.There is a sinewy possibility that researcher will get bias response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes Activities Fieldwork (Data Collection from primary &038 secondary sources) Data Processing Data Analysis Writing Revision for introduction Print bind &038 Submit Month may/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st J une