A Case Study on Toyota Corporation Essay Example | Topics and Well Written Essays - 17500 words

A Case Study on Toyota Corporation - Essay slipon 26 2.6 Integrated marketing corporation 27 2.7 Brand restructuring 29 2.8 Brand communicating 30 2.9 Brand recall strategy 30 2.10 The Toyota brand strategy 31 2.11 C at onceptual manikin 32 Chapter 3 look into Methodology 35 3.1 Overview 35 3.2 Research approach 35 3.3 Research strategy 36 3.4 Data gathering instrument 36 3.5 Description of data 37 3.5.1 native data 37 3.5.2 Secondary data 38 3.6 Validity and reliability 39 3.7 Sampling opening 40 3.8 Conduct of personal interviews 41 3.9 Ethical consideration 42 3.10 Limitations of the study 43 Chapter 4 Data Analysis, Discussion and Findings 44 4.1 Overview 4.2 Results of the survey and interviews 44 4.2.1 Survey questionnaire results 44 4.2.2 Interview results 52 4.3 Results of enter search 55 4.3.1 Data from Toyotas audited annual reports 55 4.3.2 Data from market studies comparison with competitors 59 4.4 Chapter summary 63 Chapter 5 Conclusion and Recommendation 64 5.1 C onclusion 64 5.1.1 How branding enables a firm to recover from the negative effects of a ingathering recall 64 5.1.2 How Toyotas US product recall impacted on its brand image 65 5.1.3 Measures taken by Toyota to treat adverse impacts of the recall 66 5.1.4 Brand strategies Toyota should adopt to regain its former position 67 5.2 boilersuit recommendations for Toyotas brand strategy 73 5.3 Recommendations for future research 75 Bibliography 77 Appendices 86 heel of Tables Table 1 Consolidated vehicle production 15 Table 2 Consolidated proceeding 15 Table 3 Survey sample questionnaire 37 Table 4 Mean dozens and interpretation of survey results 45 Table 5 Results of the regression study 49 Table 6 Model summary 49 Table 7 Comparative income statement of Toyota Motor Corporation 56 Table 8 Balance sheet of Toyota Motor... This study examined the effect on the publics cognition of the Toyota brand, and the appropriate brand strategies that the firm may adopt in order to establish o nce more Toyotas brand position in the public mind for quality and reliability. It concludes that despite the negative promotional material and adverse consequence of the Companys recalls, the chances Toyota may redeem itself and assume market leadership once more argon high with the help of strategic brand management particular to addressing a product recall event.The modern age of business can be defined as an age of contender. The competition within an industry is gradually increasing with the magnification of business as many new players are entering into the market. There are several reasons behind this intensifying competition. Firstly, globalisation is one of the primary reasons for expansion of trade and business that lead to increased competition. Many business organisations take over found greater opportunities in overseas market, and free trade policies and agreements between multiple countries facilitated their market expansion programs (Hitt et al 2009).The domesti c markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last both decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure of built-in trade and business. The management tasks and operational process are now backed with technology like e-commerce and e-business.